Where? Should we put the Google Analytic code on the website?

Hello, guys, while I am pleased in these industries for more than four years, I received a question and a comment from the client-side, also from some of my friends, who are designers and developers, where to place exactly the Google Analytical Code.

First, let me briefly explain what Google Analytics is. Google Analytics is a tool provided by Google for free; Help the website owner or SEO optimizers or professionals track the overall performance of your website in terms of traffic

Below are some of the key features of GA - Google Analytic:

    Track the number of visitors to your website.
    Track the location of visitors.
    Track the keywords that visitors have used.
    Track the length of time they spent on your site.
    Set a goal.
    Bounce rate tracking.
    Segments available.
    You can filter your traffic.
    Many more features are there.
    

So, now getting to the point, where exactly should the Google Analytics Code be placed? Some people transmit to put the Code at the top under the Opening Head, some people say to put it in the footer in the closing body.

Google clearly says to place it anywhere between the opening body and the closing body. So, the big question is whether we follow what Google says, or at the top or bottom. Confusion?

Don't worry, what Google says is always good, but it is best to put it in the footer.

Once you put it in the header:

Visitors enter your website once you click on their link. The page begins to load, which means that before loading the entire page, the visits will count as a single visit, although you have closed the tab without seeing the entire website, or you could have closed the window since the website took time to load

Once in the middle:

In this case, the same consequences may occur, but most of the time we mention our main points or product or information right between the page so that it can attract visitors. And they can easily go through the entire article. However, if it is a website based on content or information or services, this time it can have consequences. However, most of the time it works.

Once you put it in the footer:
Now, if you put the code at the bottom, that is, just above the closing body, this will not only count the entire visit but also help you track the exact number of visitors who actually visited your site completely.

Conclusions:

Therefore, it is always recommended that all SEO companies or an SEO expert put the Google analytical code at the bottom. And track the exact and actual number of visitors to your website. And, when it comes to visitors, it again forks in New visit and Recurring visits. We will try to explain this point in some of our other blogs until then stay tuned.

Google removed all ads on the right side in SERPs worldwide

 Yes, my friends, at the end of February Google released an update for PPC / Google Sponsored Ads / Google Ad-words, they are all the same. The "complete and permanent" implementation ends on February 22, 2019.

The update has been confirmed by several resources, and I also searched for the same things and came to this conclusion. Google has removed all ads on the right side in SERP (search engine results pages)

Now the sponsored ads will appear only in the first three positions and if the keywords have good searches or market demand, then the number of results will be four instead of three. In addition, the ads shown at the bottom will be the same; There is no change in that.

Impact on users and sellers:

For the users:

Nothing changes many times, they won't bother about it. However, this time the blank space on the right side will be used for product listing (PLA) ads or knowledge graphics that Google presents again.

For sellers:

Those who are making paid advertisements, changes to put in the eye of the target audience are reduced compared to the previous listings. However, for the e-commerce platform, it is a better opportunity to display your products more accurately.

Marketers who are doing SEO - Search Engine Optimization, due to the increase in the number of ads paid at the top of the SERPs, result in less space (since the user has to scroll more to see the organic result) due to paid ads, then Google Map Listing, then the organic result begins. Therefore, marketers must focus more on organic SEO. Now the main challenge will be in SEO companies to rank the website in the Top 5 to get the optimal result.

Conclusions:

Google has removed paid ads lists from the right side. The reason may be due to a low CTR. The ad could be generated under click through Fees. However, now that the ads on the right side have been completely removed, more competition will be generated for the ads to appear at the top of the SERPs. The offer could be too high for industries such as financial sectors, real estate and many more. This mite can also increase the demand for SEO since paid advertising will be more expensive compared to organic.

For organic SEO, it might be more difficult to rank the website at least in the top 5 to boost traffic on a particular website. Even so, most of the time, for services, people consider the organic result instead of payment. Users are very aware and know the difference between paid listings and organic listings.

Important updates of the Google algorithm in 2019

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Every year, Google updates its organic search algorithm more than 500 times. Out of which many of the updates are minor and some of the updates are important that significantly affect more than 25% of the search result. All these Google updates continue to serve the user with the best results and to make webmaster practices fair and readable.

These algorithm updates significantly affect the search and the seller. Many of the search marketers face difficulties when these updates are carried out and some of the sellers also enjoy it. This is due to the way they follow the guidelines that Google has provided.

Now let's see the main updates that took place in Search 2019.

Important updates of the Google 2019 algorithm:

Unnamed update - February 4, 2019:

At the beginning of the year, February 2015, in Search, most webmasters had undergone a major change in SERP (Search Engine Result Pages). This speculation varied from an update focused on electronic commerce to mobile usability. But Google did not officially confirm an update.

Mobile Update AKA "Mobilegeddon" -, 2019

A long time ago, Google announced an algorithm update regarding the mobile compatibility of its website. Google's 'mobilegeddon' has shaken the search results for those who don't have a mobile-friendly website. This update will only affect mobile search engines.

The quality update - May 3, 2019

There was a time in May when Google released an update called "Phantom 2". The quality update, Google recognizes a central algorithm change that affects a large part of the search. As it says it is a quality update, it has affected the quality of SERPs (search engine results pages)

Panda Update 4.2 - July 17, 2019:

Google Panda 4.2 was launched in July almost after 10 months of waiting. Study's says it won't affect his ranking much in a short period of time, but if he has done something wrong, then it's time to correct it.

RankBrain update - August 26, 2019:

RankBrain is one of the main ads at the end of Google. But it has not yet been confirmed. This update can be implemented in the next year in the search that is 2019.

The 5 best websites and affiliate marketing programs for 2019

It would be nice to earn more money with your blog, right?

After all the effort it takes to make a successful blog. And the continuous effort that the content requires every week, without fail, for your blog to continue to be successful ... You must start to get some kind of income.

But the question that most bloggers struggle with crops: "Where do I start?"

That is a rather difficult question to answer. There are also many correct and incorrect answers. Depending on your blog niche, traffic, etc. However, for this post, the answer is simple. They are "affiliate programs." More specifically, the best affiliate website for you, like any type of blogger.

Let's get into the top 15 affiliated websites from which any level of a blogger can benefit.

1. ShareASale affiliates

ShareASale has been in business for 17 years, and they have definitely kept pace with the times. With an abundant market full of merchants who attend almost everything you can think of, there will always be relevant products to promote.

Flexible payment options. Standard and digital payment options are available. Since digital payment options are so rare among popular affiliate websites, this gives them important points!

      A wide selection of products. As you choose and choose which merchants to work with, you get a large library of products to choose from to promote.

Cons

      It is not as simple as some of its competitors, which means it will take longer to set it up comparatively. It is not a major problem, but it requires some technical knowledge.

2. Amazon Associates

Everyone knows Amazon. The online marketplace that can deliver anything from candy to a fully functional drone to your door in one day. Each niche has its space on Amazon, making it an excellent starting point for an affiliate marketing company.

Pros

      Up to 10% on any sale of products that qualify as coming from your link.

      All purchases made by the traffic referred to on Amazon, even if it is not the product to which it was linked, count toward your affiliate income.

      Massively diverse product selection. A one-stop-shop for many people, which makes orders much larger than the link of a product they click on.

Cons

      The affiliate cookie only lasts 24 hours. If they return and buy after 24 hours, unfortunately, there will be no income for you!

      Lack of payment options. You can only be paid by check, bank transfer or Amazon gift card. Hopefully, they will soon branch into digital payment methods.

3. eBay partners

Even the colossal user-based market that is eBay wants you to help advertise and sell the items on its platform. All you need to do is find listings that you want to help promote, promote them using the tools of the eBay Partner Network and get paid!

Pros

      There is no market more diverse than eBay. It is user-based. Someone, somewhere, is selling any legal product you can think of. Nothing can rival that diversity.

      The most direct affiliate sales methods. There are no complex rules to follow, just share your shared link to the list and you will win if someone buys it.

      Double commission for the first 3 months. Additional income is always nice.

Cons

      If an auction takes more than 10 days to complete, you win nothing, even if you were the one who sent the winning bidder there. The disadvantage of the auction side of things.

Neutral

      You earn a percentage of what eBay would earn from the sale. Instead of affiliate and you, there is an affiliate, eBay and you, which means that you are dividing the sale in 3 ways. You get a large part of what eBay would earn, but it's worth knowing how it works.

. 4. Shopify affiliate program

Shopify is one of the leading e-commerce software used by bloggers and online retailers. As a blogger, you are probably familiar with him. So, for those of you in niches where your audience will also try to sell online, Shopify is an excellent affiliate association to point you out.

Pros

      You earn a lot by reference. You earn the first two months of the subscription rate of your recommendation (200% reward), up to $ 598 in standard plans. 100% reward in the business plan that pays $ 2,000.

      It is a platform worth referring to people. Shopify is the main competitor in its space. Very few e-commerce platforms are approaching.

Cons

      It is a nice niche. While the payment is excellent, your audience needs to sell things online so that Shopify is relevant to them.

5. Clickbank

Clickbank is very similar to ShareASale. A diverse market is full of merchants that you choose and choose to promote, depending on what interests your audience.

Pros

      You will find something to promote. Your product database is one of the easiest to navigate from any of this list. It makes finding something to promote really easy!

Cons

      There are no digital payment methods yet. Unfortunately, they only offer check, direct deposit, bank transfers or Payoneer as payment options. They need more digital options.

      Maximum of $ 150 earned per referral sale, regardless of product. That feels quite limiting. It would be good to see a higher limit, or simply allow unlimited scale.

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