About SEO learning tips

 SEO: Search Engine Optimization. This is the process of excluding a website or online content to improve the visibility of the search engine (SERPS) in the results of the search engine (SERPS). The goal of the SEO is to increase the organic (non-paid) traffic on a website by ensuring that it appears higher in the results of the search engine for relevant questions.

In SEO involves various strategies and strategies, including:

Keywords Research: Detection and target specific keywords and phrases that users can probably search.

On-Test Optimization: To enhance the materials such as titles, titles, meta, meta details and content quality and make different web pages more relevant for their search search.

Off-Live Optimization: Creating backlinks from other reputed websites to enhance the authority and credibility of a website.

Technical SEO: To enhance its effectiveness in the search engine rankings, to improve the technical aspects of a website, such as the speed, mobile-friendship and craft of craft.

Making content: Production of high quality, relevant materials that satisfy the user's intention and provide the audience value.

User Experience (UX) Optimization: To ensure that the website has a positive experience on the site by improving the navigation, usage and overall design of the site.

By implementing effective SEO strategies, websites can attract more organic traffic, increase their visibility to search results and eventually achieve their business goals, led to leadership, sale, or increase brand awareness.

Where? Should we put the Google Analytic code on the website?

Hello, guys, while I am pleased in these industries for more than four years, I received a question and a comment from the client-side, also from some of my friends, who are designers and developers, where to place exactly the Google Analytical Code.

First, let me briefly explain what Google Analytics is. Google Analytics is a tool provided by Google for free; Help the website owner or SEO optimizers or professionals track the overall performance of your website in terms of traffic

Below are some of the key features of GA - Google Analytic:

    Track the number of visitors to your website.
    Track the location of visitors.
    Track the keywords that visitors have used.
    Track the length of time they spent on your site.
    Set a goal.
    Bounce rate tracking.
    Segments available.
    You can filter your traffic.
    Many more features are there.
    

So, now getting to the point, where exactly should the Google Analytics Code be placed? Some people transmit to put the Code at the top under the Opening Head, some people say to put it in the footer in the closing body.

Google clearly says to place it anywhere between the opening body and the closing body. So, the big question is whether we follow what Google says, or at the top or bottom. Confusion?

Don't worry, what Google says is always good, but it is best to put it in the footer.

Once you put it in the header:

Visitors enter your website once you click on their link. The page begins to load, which means that before loading the entire page, the visits will count as a single visit, although you have closed the tab without seeing the entire website, or you could have closed the window since the website took time to load

Once in the middle:

In this case, the same consequences may occur, but most of the time we mention our main points or product or information right between the page so that it can attract visitors. And they can easily go through the entire article. However, if it is a website based on content or information or services, this time it can have consequences. However, most of the time it works.

Once you put it in the footer:
Now, if you put the code at the bottom, that is, just above the closing body, this will not only count the entire visit but also help you track the exact number of visitors who actually visited your site completely.

Conclusions:

Therefore, it is always recommended that all SEO companies or an SEO expert put the Google analytical code at the bottom. And track the exact and actual number of visitors to your website. And, when it comes to visitors, it again forks in New visit and Recurring visits. We will try to explain this point in some of our other blogs until then stay tuned.

Google removed all ads on the right side in SERPs worldwide

 Yes, my friends, at the end of February Google released an update for PPC / Google Sponsored Ads / Google Ad-words, they are all the same. The "complete and permanent" implementation ends on February 22, 2019.

The update has been confirmed by several resources, and I also searched for the same things and came to this conclusion. Google has removed all ads on the right side in SERP (search engine results pages)

Now the sponsored ads will appear only in the first three positions and if the keywords have good searches or market demand, then the number of results will be four instead of three. In addition, the ads shown at the bottom will be the same; There is no change in that.

Impact on users and sellers:

For the users:

Nothing changes many times, they won't bother about it. However, this time the blank space on the right side will be used for product listing (PLA) ads or knowledge graphics that Google presents again.

For sellers:

Those who are making paid advertisements, changes to put in the eye of the target audience are reduced compared to the previous listings. However, for the e-commerce platform, it is a better opportunity to display your products more accurately.

Marketers who are doing SEO - Search Engine Optimization, due to the increase in the number of ads paid at the top of the SERPs, result in less space (since the user has to scroll more to see the organic result) due to paid ads, then Google Map Listing, then the organic result begins. Therefore, marketers must focus more on organic SEO. Now the main challenge will be in SEO companies to rank the website in the Top 5 to get the optimal result.

Conclusions:

Google has removed paid ads lists from the right side. The reason may be due to a low CTR. The ad could be generated under click through Fees. However, now that the ads on the right side have been completely removed, more competition will be generated for the ads to appear at the top of the SERPs. The offer could be too high for industries such as financial sectors, real estate and many more. This mite can also increase the demand for SEO since paid advertising will be more expensive compared to organic.

For organic SEO, it might be more difficult to rank the website at least in the top 5 to boost traffic on a particular website. Even so, most of the time, for services, people consider the organic result instead of payment. Users are very aware and know the difference between paid listings and organic listings.

Important updates of the Google algorithm in 2019

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Every year, Google updates its organic search algorithm more than 500 times. Out of which many of the updates are minor and some of the updates are important that significantly affect more than 25% of the search result. All these Google updates continue to serve the user with the best results and to make webmaster practices fair and readable.

These algorithm updates significantly affect the search and the seller. Many of the search marketers face difficulties when these updates are carried out and some of the sellers also enjoy it. This is due to the way they follow the guidelines that Google has provided.

Now let's see the main updates that took place in Search 2019.

Important updates of the Google 2019 algorithm:

Unnamed update - February 4, 2019:

At the beginning of the year, February 2015, in Search, most webmasters had undergone a major change in SERP (Search Engine Result Pages). This speculation varied from an update focused on electronic commerce to mobile usability. But Google did not officially confirm an update.

Mobile Update AKA "Mobilegeddon" -, 2019

A long time ago, Google announced an algorithm update regarding the mobile compatibility of its website. Google's 'mobilegeddon' has shaken the search results for those who don't have a mobile-friendly website. This update will only affect mobile search engines.

The quality update - May 3, 2019

There was a time in May when Google released an update called "Phantom 2". The quality update, Google recognizes a central algorithm change that affects a large part of the search. As it says it is a quality update, it has affected the quality of SERPs (search engine results pages)

Panda Update 4.2 - July 17, 2019:

Google Panda 4.2 was launched in July almost after 10 months of waiting. Study's says it won't affect his ranking much in a short period of time, but if he has done something wrong, then it's time to correct it.

RankBrain update - August 26, 2019:

RankBrain is one of the main ads at the end of Google. But it has not yet been confirmed. This update can be implemented in the next year in the search that is 2019.