SEO Tutorial | Strategy

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 What’s New / Major Changes in SEO for 2025 1. **Generative Engine Optimization (GEO) & AI-Driven Search**    The landscape of search has evolved beyond mere blue links. With Google’s Search Generative Experience (SGE), AI summaries, and various AI-powered engines (such as ChatGPT, Gemini, and Perplexity), users are increasingly receiving direct answers without the need to click through. ([Vineesh Rohini][1])    Consequently, content must be organized, reliable, rich in data, and formatted in a manner that allows AI and LLMs to extract the necessary information. ([linkedin.com][2]) 2. **EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) is of Greater Importance**    Google and other search engines are placing unprecedented emphasis on authentic expertise, legitimate credentials, and real-world experience in content creation. It is no longer sufficient to rely solely on domain authority or backlinks. ([RankO][3])    Authentic...